Opportunity
The opportunity I have chosen is associated with texting and
driving. There is a huge opportunity to stop this issue considering there are
more accidents each year associated with texting and driving compared to
drinking and driving. Since this is such a major issue that society faces,
there are many potential customers. Parents are always worried about their
children when they are behind the wheel of a vehicle. They are concerned that
their child will inevitably be distracted. Although some factors may not be
able to be prevented, texting while driving is definitely one of them.
Technology is advancing with both phones and vehicles, yet
there has not been an invention to solve this problem. Currently, parents have
to trust their children enough to believe they will not touch the phone while
behind the wheel. Realistically, this situation is not ideal because the child
with inevitably look down at their phone when the beep goes off. Curiosity gets
the best of us. The only way to prevent texting and driving all together is to
take away the temptation, curiosity, and the ability to text while behind the
wheel altogether.
Innovation
My innovation that I came up with is not anything completely
new, but it solves a major problem that nobody has accomplished yet. It takes
away all temptation that may cause you look down at your phone for just one
second. The product that I am offering is the text terminator. The text
terminator is an app that can be downloaded on your phone that will block all
incoming and outgoing texts while the ignition is on. The app can be controlled
my parents as well as the person operating the vehicle. The app is easy to
download and is very affordable.
There is no maintenance on this product and can be yours in
a matter of minutes. You don’t even need to drive to the store or wait for your
product to be shipped to you.
Venture Concept
My product will directly solve the problem many face
regarding of getting distracted from texting while you are behind the wheel. My
product will stop texting and driving and ultimately limit the amount of
accidents that are caused because of this distraction. Currently, there are no
competitors in this product category. There are applications that will send a
text for you via voice, but no application that stops incoming and outgoing
texts altogether. My product does not need packaging, but requires great design
both for the functionality as well as the appearance. My app can be downloaded
for just $5.99 so it is definitely an affordable product. For my business, I
would not need to maintain many employees. I would need a team of developers
and designers to develop the app, but then I would only need a small team to
upkeep the product.
Minor Elements
Most Important Resource:
I think that my most important resource will be its
uniqueness. This product does not exist yet, so many will be attracted to it
because it will be such a new concept. I believe many have thought of this idea
but nobody has executed it in such a simple, easy-to-use way.
Next Venture:
My next venture is to conquer the issue regarding drinking
and driving. I want my company to come up with a way to stop the vehicle from
turning on if your alcohol level is above the legal limit.
Next for Me:
For me, I want to continue exploring this topic because I am
very passionate about it. I want to actually figure out a way for this app to
be developed or partner with someone who can help me. Ultimately, I want to
continue exploring my entrepreneur side and help solve problems many face.
