The unmet need/opportunity that I chose to identity was the
long lines at Chipotle and how customers feel about it. Through my interviews
with customers, I found that customers have encountered this problem, but they
stay loyal due to their love for the food. Below are the list of questions that
I asked each customer.
1.
How
often do you eat at chipotle?
2.
Do
you ever have to wait in long lines?
3.
What
is the longest you have ever waited?
4.
Did
chipotle ever compensate for the inconvenience? If so how?
5.
Has
this ever stopped you from wanting to eat there?
6.
If
no, what would be your breaking point?
7.
How
do you think this problem can be solved?
Overall, I think that the interview
process was a bit uncomfortable at first. I was very nervous interacting with
people that I didn’t know and asking them questions. Even though I felt a bit
nervous, I feel like the interview was very helpful in recognizing the unmet
needs and the solutions that are necessary.
