Sunday, February 21, 2016

Week 7 Reading Reflection

1.     After reading, I found it surprising that when World War II brought innovations, the only form of advertisements were announcements. I thought that advertisements would have played a huge role considering the products were so groundbreaking.  
2.     I was really confused about the part on decision spectrum. I did not understand the concept at all and would have loved a more clear definition.
3.     If I were to ask the author 2 questions, I would have asked, “How do you think advertisements shaped consumer thinking?” and “ Of all the segments of advertising, which is most effective and why?”

4.     I think the article researched the information in this article and clearly backed it up. Therefore, I agree with everything he said and I do not think he was wrong about anything.

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