I decided to talk to
the local entrepreneur who started a company called Writefully Yours.
Writefully Yours is an invitation and stationary company. She asked that I didn’t
record her, but the transcript is below.
Me: Who are your target customers, the 20%?
Wendy: My target customers are individuals who are looking
for personalized stationary or invitations for upcoming events.
Me: What are your methods to bring in new customers?
Wendy: Most of my customers are accumulated from word of
mouth, but I also advertise in local newsletters.
Me: Specifically, who your customers demographically?
Wendy: The majority of my customers are women, brides, bat
mitzvah girls or families.
Me: What are your customers' problems?
Wendy: My customers mostly need to announce their upcoming
event so they need invitations or they need personalized stationary for
communication purposes.
Me: On a scale from 1-10 how big do you believe this problem
is for your customers?
Wendy: I think its around a 7 for my customers.
Me: Do your customers typically allocate a budget to fix
this problem?
Wendy: Yes, some of my customer’s budgets are larger
especially brides and bat mitzvah families.
2. When I went out and targeted 3 customers. Here are the
recordings:
Jamie- Bat Mitzvah Mother
https://drive.google.com/open?id=0B7YgzW33ZPKZQjFIYWpOdnpxN1E
2.
Dominque- Bride
3.
Jessica- Camper
https://drive.google.com/open?id=0B7YgzW33ZPKZQjFIYWpOdnpxN1E
3. After interviewing both the entrepreneur and the
customers, I found out the entrepreneur really takes pride in her business. I
found that she understands what her customers need and has adapted her business
around them. I think she fully understands any problems that they I believe
that the entrepreneur adequately understands her customers' problems and knows
how to fix them correctly and efficiently.
Hi Gabie,
ReplyDeleteBased on your interview and your assessment she seems to know exactly what her customers need and how to give it to them. Do you know if she agreed with you for sure that 80% of her business actually comes from the 20%? With her line of work, I feel like there could be a lot more variation. Can't wait to watch your interviews once I'm granted access to them. I'd really like to see how they turned out.
You can take a look at my blog here:
http://jessgervais.blogspot.com/2016/02/the-twenty-percent.html
Hey Gabie, I thought you did a really good job on this assignment. You asked very detailed questions that I thought really exemplified the purpose of this assignment. You seemed like you really knew what you were doing and I hope it was helpful in completing this. I would also like to know what Jessica asked about if 80% of her income actually only comes from 20%. Anyways you did a great job, if you want to check out mine:
ReplyDeletehttp://scottysscene.blogspot.com/2016/02/the-twenty-percent.html
Gabie, you did a really great job with this assignment. It seems that the owner of the store really understands who her 20% is, and how to appeal to her target audience. As for the customers, they seem enthusiastic about the business and how the owner has reached out to them. I find it so important for small businesses to do the best they can to understand their customers and how to thrive, and this assignment gave us all a better understanding of that. Check out my blog here, http://jessjohns1.blogspot.com/2016/02/the-twenty-percent.html
ReplyDelete